B2C to B2b Marketing Paper Essay Example | Topics and Well Written Essays - 1000 words

B2C to B2b Marketing Paper - Essay ExampleTradition altogethery, businesses m opposite as B2C save as they expand and look for new markets develop a B2B operations. However, this model of festering has significantly changed because of advances in technology. Though B2C and B2Bs characteristics essentially remain the same, they have already exceeded their basic definitions.B2C refers to businesses dealing nowadays with consumers. The action of purchase is for the purpose of person-to-person consumption. It is not to imply that the customer or consumer has to procure the fruit or utility directly from the manufacture or service provider, B2C can take the form of a person buying a point of intersection from a store or person availing of a free people spa treatment with a gift certificate or voucher.B2B in contrast refers to businesses engaging the service or procuring products for their own operations and not for consumption. An example of B2B would be a bakery buying dredge to produce its breads. The criteria defining whether the interaction is B2B or B2C is consumption (Koetler, 1998).The objective in a B2C model is to embolden or market a site is to be able communicate on a personal level. Each consumer will have different motivations and these motivations may vary greatly considering individual perception, socio-cultural background (both demographics and psychographics), and experience. These elements trace the customers needs which initiate the buying process. The following figure is an example of a depiction of what influences consumer behaviorTherefore, sites that give care to appeal to consumers have to focus on the characteristics of customers and to consider the decision process of these customers which characterizes the type of person that consumer is. In contrast, B2B customers motivations or preferences are mainly based on quantitative pre-defined needs or criteria. B2B transactions generally arise from the following1. Raw poppycock or i ndustrial supplies or services are take to produce an end product to be sold in the open market2. Raw material or industrial supplies or services are needed as components of processing a product3. Products or services are bought form an original manufacturer for resale4. Products or services are bought from s non-original manufacturer for the purpose of distribution5. Products or services are bought as a complete body or turnkey operation.Figure 2 illustrates the buying process that characterizes the undertaking of B2Bs. It is not required that all of these stages are passed through in each B2B transaction. At this level, buyers are limited by the people and other factors that affect the society. This then highlights the influence organizational culture plays in the buying process. Therefore, in marketing a site on the B2B model, the marketer must consider not just that direct need but also the main use of the product, its users and even the tendencies or preferences of senior ex ecutives and others who have bearing on company policies (Johansson, 2001). Differentiating Approaches in B2C and B2BTable 1 summarizes the differences between B2B marketing and B2C marketing. Marketing